Investment Promotion ( Jordan ) Case Study Example | Topics and Well Written Essays - 500 words

Investment Promotion ( Jordan ) - Case Study Example Multinational corporations are often motivated to invest in foreign countries because these locations have lower regulations which reduce compliance costs. Another reason to invest in a foreign country is to take advantage of lower materials costs. Often companies choose to establish a physical presence in a foreign country to take advantage of the demand for their product in the domestic marketplace. For instance if a country has a high demand for electronics, but the local producers are not satisfying the demand it makes sense for an electronics company to establish a physical presence in that country to exploit the business opportunity. Another reason companies penetrate certain international locations is due to governmental incentives and tax shelters. The presence of free trade agreements with the United States persuades many manufactures to operate in countries that offer these types of benefits. One of the most attractive features that Middle East countries provide to companies looking to invest in this region is a high availability of cheap labor. Due to the high employment rate in the region a company that establishes itself in the Middle East would not have any problem recruiting workers since thousands of people would apply for jobs. Jordan in particular offers several advantages to companies. Jordan offers preferential tax treatment to companies that invest in certain industries. If a company invests in rural or remote areas of Jordan the government offers a 75% tax exemption for a ten year period. Companies that invest in the Amman region are eligible for a 25% tax exemption for a ten year period. The Jordan government offers new investors a duty free privilege on imported equipment. Jordan is a particularly attractive location for U.S. investors. The Jordan-U.S. Free Trade Agreement eliminated tariffs on some Jordanian goods exported to the United States. In order fo r this benefit to

Film Essay Example | Topics and Well Written Essays - 500 words - 9

Film - Essay Example Hayne utilizes social issues like homophobia and racism, which remained mostly unspoken in many films of 1950s, from which he borrows and face them head on. In the scene, it becomes apparent that it is even worse to be a black than gay. One cannot fail to acknowledge how the themes of racism and sexual orientation as well as gender role are implicitly expressed in this particular scene of the film. One evening when Frank decides to work late into the evening, when Cathy makes up her mind to bring his dinner at the office where he works, she finds him passionately kissing a fellow man. Frank then goes ahead to confess to have been through â€Å"problems† in his youthful days and consequently agrees to make an appointment for a conversion therapy. His relationship with Cathy hits a snag and damages beyond repair, which forces him to resort to alcohol. In the meantime, Cathy becomes cozy with Raymond. A neighbor sees Cathy with Raymond and spreads the vicious chitchat of Cathy’s indecorous relationship. The rumor finally gets to Frank, who becomes irritated about the whole issue. Despite the fact that Cathy tries to defend her friendship with Raymond, she eventually put a stop to it altogether. Far from Heaven reflects the style used in many films of 1950s, particularly Douglas Sirk’s. Haynes diligently developed and chose appropriate color palettes for all scenes in the film. He accentuates experience with color in various scenes, for instance, where Cathy, Eleanor and their acquaintances dress up in red, yellow, brown and green. He utilizes green color to illuminate prohibited and baffling scenes. This is evident when Frank goes to a gay bar and when Cathy visits a black dominated restaurant in the black environs. Haynes also utilizes shots and angles that reflect 1950s film epoch. Cinematographer, Edward Lachman developed the 1950s impression using similar form of lighting techniques and apparatus and also makes use

Cause and Effects essay Essay Example for Free

Cause and Effects essay Essay There is no doubt that education is essential to peoples lives. Having a good educational background is an important factor to get a good job and to work effectively. However, one of the saddest issues in todays society is the college dropout rate in many college or university remains very high. Some people are successful because they have the motivation and determination to graduate college; others are less lucky because they start college and feel as if they lack the preparation, desire, discipline or ability to succeed academically or persevere until a degree has been earned. This leads to quite a situation–to find the support needed to continue or to dropout? Whether you’re realizing that college isn’t for you, family issues, laziness or even debt, understanding some of the common causes and effects of quitting college may aid in the decision. College is an investment. Students either pay for college themselves, possibly with family support or scholarships, or with financial aid. Many students drop out of college because they can’t or don’t want to take on any more student loan debt. The consequence of dropping out at this point is that you have already piled up sizable debt and loan payments (students who drop out of college are required to pay back a portion of their federal-aid funds such as the Pell Grant) that you have to begin paying back several months after you quit school, yet you don’t get the payoff of a degree. Many financial aid administrators feel that the government shouldn’t penalize poor students for dropping out of college, and nor should lower-income students have to â€Å"punch a clock† in order to receive their grant money. Satisfying all the academic requirements and paying all your bills is both necessary and sufficient for being eligible to graduate. In addition to any debt you must repay, your earning potential without a degree is much lower to degree holders. Thus many college dropouts struggle to cover short-term bills and expenses, and find it difficult even to consider saving up money for a home. A college dropout earns about seven percent less than someone with an associate’s degree and about thirty-two percent less than someone with a bachelor’s. College dropouts face more limited career options than graduated peers. A bachelor’s degree commonly  opens the door to entry-level positions in many industries and career fields. As a dropout, your access to many jobs that require a college degree is limited to compete for jobs against people who hold degrees, even when a degree is not required. Job opportunities aren’t the only things that push people to college, sometimes it comes from a progenitor. Some students attend college under pressure from parents or to make their parents proud, not always making themselves happy in the process. In these cases the decision to drop out is not always warmly received. In fact, some students are told that they can’t return home after dropping out, which can only build on more stress. The expectation is that they will get a job and enter the â€Å"real world.† However, to get a job with good pay is hard to find without a degree, and most people don’t realize that. Another reason for dropping out of college is if there was a death in the family or someone you were close to falls ill. A death can cause depression which will eventually make you lose focus of your studies and you’ll end up either failing out, or dropping out. Dropping out can negatively affect relationships with significant others, as well. Recent studies show that divorce rates were significantly lower for college graduates than those without degrees. Having a great academic background can take you a long way, and you can learn how to work adequately in the future. To ensure a successful future, one must strive and have the incentive to succeed. Unfortunately certain things happen and some students have to drop out. It could be a personal choice, or it could be a sacrifice they have to make. In instances where it would be a choice, the students feel as if they’re working towards a dead end and have the lack of motivation. Knowing the reasons and the consequences can help others understand the decision that was made.

Ethical Business In The Minds Of Its Customers Commerce Essay

Ethical Business In The Minds Of Its Customers Commerce Essay This paper aims to answer the question Has McDonalds PLC achieved its objective of being seen as an ethical business in the mind of its customers? I chose McDonalds because it is one of the biggest food outlets in the world. Over the years, it has been criticised by costumers for being unhealthy and not environmental conscious. My investigation is based on a comparison of what McDonald claims to change and to work on against the counterclaims posed by the public. In order to fortify my claim, typical case studies of how McDonald has achieved being an ethical business in the eyes of the consumer were presented and analysed. They are: Analysis of the McDonalds Beef Fries Controversy and the McDonalds Happy Meal Challenge. Other research and enquiry was done to further analyse my investigation and they include: a primary research and a secondary research .A primary research was carried out in order to seek the opinion of the people in my local community about the state MacDonalds has reached as an ethical business. To further investigate on this, a secondary research was conducted using the companys sustainable card for the year 2011 in order to determine if McDonalds is environmentally sustainable. Results gotten from this were analysed and it was observed that 60% of the people who answered the questionnaire were not satisfied with McDonald being an ethical company due to certain reasons. The remaining 40% of people wer in support of MacDonalds being ethical. In conclusion, I realised that McDonald is really not as ethical as most allegations claim. With regards to this, suggestions regarding marketing strategies, and organisational structure were given under my recommendations. With these suggestions, McDonald can indeed reach a commendable level as an ethical business someday in the future. Word count: 295 Table of content Abstractà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..1 Introductionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦3 Research Questionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.3 Investigationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦7 Bodyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦8 What is ethics?8 Organisational Structure of McDonalds10 Case Studies on McDonalds as an unethical business and Counterclaims by the company as being ethical12 Result Analysis16 Conclusion18 Recommendation..19 Bibliographyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦20 Appendix21 Introduction In 1937, McDonalds was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California. From the beginning, it was making about $200,000 per annum. However, in the 1940s the company began to implement self-service policies called the Speedee system where consumers serve themselves and this boosted their annual earnings. Initially, McDonalds was designed for mass production where people line up to collect their food. During this era, food prices were relatively low and the two brothers considered service and cleanliness as the paramount factors to the success of their business. With this growing in buisness, people started showing interest in this business and wanted to take it on as a franchise. A franchise is an agreement where a business (the franchisor) sells the right to other businesses (the franchisees) allowing them to sell products or to use them to sell products or use the companys name (Dave Hall, Rob Jones. 2004. P.50) This system failed because at this point the Donald brothers were very transparent in their business dealings. In addition, this franchises formed were not able to meet up with standards set by the parent organisation. This encouraged a lot of imitators that copied their business and the format it employed. However, in the early 1990s, McDonalds was facing problems due to changing customer preferences and increasing competition. Customers were becoming increasingly health conscious and they wanted to avoid red meat and fried food. They preferred to eat at other fast food outlets that offered discounts. (Anon. 2002) As at 21 may 2012,McDonalds was ranked by the Fortune magazine (Anon, 2012) as first company in the food services making him the worlds largest fast food chain, selling primarily hamburgers, chicken, French fries and carbonated drinks and more recently salads, fruit and carrot sticks. There are McDonalds restaurants in 120 countries and territories and they serve about 54 millions of customers each day. (Anon, 2006) Such a success implies a lot of responsibilities such as finding the right management style to keep the business running a good Human Resources management in order to have the best workforce to be able to deliver good services and to satisfy the consumers. The consumers are one of the most important elements for a businesss success so there opinion should be considered. Looking at McDonalds which operates in the food industry; it has to provide food that is in respect with consumers health, culture, taste, etcà ¢Ã¢â€š ¬Ã‚ ¦ This aspect of the business is called Ethics which is a system of moral principles, being in the business context we talk more of Business Ethics. Business ethics could be defined as the moral values that guide the way corporations or other business make decisions (Mark S. Putnam.2002). It is at this junction, my research question: Has McDonalds PLC achieved its objective of being seen as an ethical business in the mind of its customers? comes in. I might be a bit prejudiced in my judgement and answer to this question as I have been a big fan of McDonalds right from childhood. Consequently, I have employed other sources to aid my unbiased and objective analysis of this. Over the years, there have been a lot of cases and reports presenting McDonalds as an unethical business. The question here is; how true are all these allegations which are laid against this company? Are there other perspectives as to its credibility as an ethical business and what are preferable suggestions as to how McDonald can be more ethical, if indeed they are currently considered unethical in the minds of the consumers? All these are going to be analysed in my essay bringing to the limelight both sides of the coin and critically analysing various prominent case studies such as; The McDonalds Beef Fries Controversy, and McDonalds Happy Meal Challenge. With all this in mind, conclusions as to whether McDonalds has been an ethical business will be made and preferable suggestions given as to how to boost their image. McDonalds has to portray a good image to its customers and its employees; by offering a good quality of food. This essay aims to investigate the achievement of McDonald as an ethical business over the years as well as its loyalty lies i.e., its profit or the well-being of the community and the environment at large. The problem is that on various accounts, allegations have been laid against McDonalds as an unethical business. Many ethical issues are subjective and are difficult to enforce and easy to neglect that is why I have come up with the title of Has McDonalds PLC achieved its objective of being seen as an ethical business in the mind of its customers? Investigation With regards these allegations passed on McDonalds as to not achieving the standard as an ethical business, a primary research was conducted in the form if a questionaire This was done to find out peoples opinion on this subject matter i.e; whether they think they are ethical or not. I chose a stratified sample of public, because it makes the sample more representative of the whole group. The sample is divided into segments. I therefore chose a sample of 20 people aged from 17 and plus and all of them went to different locations in the world. The questionnaire was launched on Survey Monkey (Darrell, 2012), so that everybody could fill it, and I will make the results more general. As secondary research I looked at the McDonalds Sustainability scorecard and for the year 2010 and 2011 (refer appendix 1), to look at the goals that McDonalds has set to meet in terms of ethics. These goals could be included in the questionnaire for the customers to counter or to confirm their affirmation of being ethical. I also looked for different articles and point of view about McDonalds ethics which will be used to counter McDonalds opinion about its ethics. They are: Analysis of The McDonalds Beef Fries Controversy and the McDonalds Happy Meal Challenge. Body What is Ethics? The ethics of a business depends upon the values of its employees. The ethical stance of a business is likely to be determined by the values of senior managers, directors and other important stakeholders. It will also be influenced by codes of conduct which may operate in the industry. The term ethical is used to refer to businesses which explicitly recognise the importance of social responsibility and the need to consider its actions upon stakeholders. This has led to the rise of stakeholder concept. Some businesses now take into account the needs of employees, customers, suppliers and the local community as well as shareholders when making important business decisions. The benefits of this approach might include the following: If the needs of the McDonalds employees are taken into account which is usually a higher salary they may be more motivated, more productive, more loyal, more flexible and less likely to leave. However if McDonalds chooses to focus too much on shareholder needs might find it difficult to recruit high quality staff. If businesses have a higher regard for the local community they might win their support. For example, if the local community is consulted when expansions plans are announced, there may be less resistance to the construction of new buildings. Having their regard for the local community is also likely to improve the image of the company. In this case, McDonalds could consult the local communities about the food they serve and their origin, this will make less protestations and this will give McDonalds the image of an ethical business. If the needs of customers are satisfied more effectively there is likely to be an increase in business. For example, if McDonalds deal with complaints in a friendly and supportive manner, customers are more likely to return and spread the good word. One way of considering the impact of businesses upon society is to view all the groups affected by the behaviour of a business as a stakeholders. The stakeholders in the case of McDonalds are likely to include customers, employees, shareholders, suppliers, government and local communities. The following lines of my extended essay will mainly be the comparison and the analysis of some information collected from McDonalds which obviously would described itself to be an ethical against some articles found on the internet which contradicts the version of McDonalds of being ethical. While a business is considering its stakeholders, a problem could possible arise which is the ethical dilemma. Ethical dilemma is the moral decisions  that  have to be made when choices are equally unfavourable.  With McDonalds being so popular, they have to meet the demand of their patrons, but at the same time, think of ways to make more sales, cut costs, and basically maximize the profits of the firms.  During these processes, they face many ethical dilemmas concerning their consumers and competitors. Many Fast food restaurants serve foods that are unhealthy to a high fat content which is detrimental to the health of its loyal consumers. They are basic decisions that these fast-food restaurants like McDonalds have to make with regards to serving healthy food. Should they increase the cost of food served and provide healthy meals or serve deep-fries that can cause health hazards in the long run. Most fast-food restaurants tend to imitate menus of their competitors. For example, McDonalds started selling twisters also known as curly fries which was originally a product of AW. This food was very high in price at the expense of the consumers as it was unhealthy. This is unethical and these outlets should invest into Research and Development of new foods which would have the health of their consumers at heart rather than copying their competitors and exploiting their customers (Anon. 2008). In some cases, these Fast-food outlets tend to cut down the portions of food served. Many of McDonalds customers have noticed that the burgers are smaller (Anon,2008). Thus they are not satisfied after eating the food. The company increase the price of the food in order to meet the demands of the consumers. This will then make the consumers buy more in order to be satisfied. At this point, there is a question that comes in; Should McDonalds reduce the amount of food served at the same price in order to maintain their reputation of being honest or to increase the price to maintain their net profit and destroy the reputation as an unethical business? In order for these fast-food restaurants to be ethical, the decisions made could either be detrimental to them in terms of their profit margin although it would be to the benefit of the consumers. In this capitalist economy nowadays, which fast-food outlet is ready to suffer at the expense of their consumers? Organisational Structure of McDonalds To be able to answer if McDonalds is an ethical company in the mind of its customers I am going to look at the organisations structure of McDonalds. McDonalds Corporation franchises and operates McDonalds restaurants in the global restaurant industry. These restaurants serve menu at various price points providing value in 119 countries globally. This is due to the difference in currencies and of the consumer wealth due to the different GDP per capita of these countries as well as the varying exchange rate system. All restaurants are operated either by the Company or by franchisees, including conventional franchisees under franchise arrangements, and developmental licensees and foreign affiliated markets under license agreements (Anon, Unknown). McDonalds has a centralized organisational structure. It means that the decision making and the authority are in the hands of few persons in the McDonalds head office. The franchises around the world are dictated how to order, cook and prepare all the food from McDonalds headquarters. The headquarters also make decisions on the price at which the products have to be sold (Anon, 2012). Referring to their Global Sustainability Scorecard in the appendix 1, McDonalds claims to be an ethical business by giving back to the community and the environment by working with schools and local organisations, and by showing how it has improve his food and how it improved the working conditions at McDonalds. According to their scorecard, in the countries they operate they have been able to raise $ 170 million from all the countries through the McHappy Day (McDonald Corp. 2011) and $27 million from customer donations. I can actually say that McDonalds undertakes some actions for its community, but it does not actually say what they plan to do with the money they have raised and the reason why they raised money. McDonalds is undertaking actions to give itself an ethical image but it still uses the customers to collect funds instead of using a part of the huge profits it makes. However, it has included fruits and vegetables in its menu in their restaurants in North and South America and West Europe. This could probably mean that they are conscious that their food is healthy enough for their customers. But McDonalds could appear more ethical in the mind of its worldwide customers if it expands the new menu into the others restaurants in the world, since McDonalds has been accused by health campaigners in America and Europe of helping to cause an obesity epidemic. Case Studies on McDonalds as an unethical business as well as Counterclaims by the company as being ethical. While researching on the McDonalds ethics an article called McDonalds Beef Fries Controversy (Anon. 2002) was found where McDonalds was sued by Hindu activists in India because of the French fries that were falsely promoted to be 100% vegetarian, while there was some beef flavouring in it. This case could be classified as unethical, because McDonalds does not respect the religious values of Hindus, thus its social responsibility towards it customers is eluded. Social responsibility is the duty that a business owes those who are directly or indirectly affected by its activities. McDonalds headquarter makes most of decisions and the franchises follow the orders from the headquarters. This could lead to a problem as there might be bureaucracy and these franchises might not be honest. This affects the image of McDonald, since there is no control of what is being done in the others restaurant. Disadvantages such due to lack of centralised organisational structure could arise as there is no control of the subsidiaries. Thus, franchises have no power to make decisions without consulting the managers due to bureaucracy. McDonalds mission is to be the favourite family restaurant and it believes that this involves protecting the environment at a local and global level. McDonald strives to ensure that its operations today do not have a negative impact on the lives of the future generations. McDonalds goal is to achieve continuous environmental improvement so it complies with all current legislation and where possible, acts in anticipation of future environmental legislation McDonalds bases its environmental program around the hierarchy of Reduce, Reuse, and Recycle and are committed to continuous review, evaluation and improvement of its program. This includes targets and monitoring and reporting on progress towards meeting them. McDonalds business impacts on the environment through: -Sourcing agricultural products and other materials to serve and build its restaurants -The operation of its restaurants and administrative functions. McDonalds aim to address these impacts by: -Improving energy efficiency -Minimise impacts associated with odours, noise. Previously, there were most famous environmental issue. It was suggested that McDonalds had destroyed hundreds of acres of Brazilian rainforest to make way for large-scale cattle ranching. This not only removes a valuable natural resource, but also has an impact on global warming, as the rainforest is an essential mechanism for the absorption of Carbon Dioxide in the atmosphere. McDonalds also annually produces over a million tons of packaging used for just a few minutes before being discarded. Traditionally a number of ozone depleting gasses were used in polystyrene foam packaging. In the 21st century, McDonalds uses almost all recycled packaging. However, the company still faces criticism due to the amount of waste it produces. Each of McDonalds US restaurants produces 238 pounds of waste per day and each of its U.S. regional distribution centres disposes of another 900 pounds of waste per day'(Kevin Thompson. 2006). This is not only expensive to dispose of, but also difficult when considering that similar quantities of waste are being produced around the world. Aside from the pollution from factories where the food is produced, the unusable waste from nearly all the food they sell, and the massive amounts of power and energy that are required to keep all branches up and running, this corporation is destroying natural rain forests. McDonalds like to purchase their meat from privatised farms, which is not a problem in itself. The conflicts arise when these privatised farmlands are built on the land where a lush rainforest once resided. So not only is McDonalds polluting the air, but they are destroying a large part of what would help to keep clean it out. McDonalds has also been accused for internal ethical issues related to the working conditions and treatment of employees. McDonalds employs over 1 and a half million people worldwide, over half of them are under 21 years old. McDonalds has adopted age differentials between adult and younger workers, meaning that they pay most of their employees less than the normal adult minimum wage. For example, McDonalds pays some 16-year olds as little as $6.80 an hour. McDonalds employees also experience poor working conditions with discrimination, illegal working hours, and poor safety conditions (Kevin Thompson.2006). There is little that can be done about this due to the absence of trade unions, within McDonalds, to represent staff. If Milton Freemans theory of stakeholders is adopted, the needs and expectations of staff are just as important as those of customers. McDonalds employees are frequently underpaid for the amount of time that they work which often extends into illegal amounts of labour hours. The farmers from which they get their food are also generally underpaid for the amount of produce and meat which they sell to the corporation, particularly considering the cost that many of these farms have regarding the environment and health of the workers, therefore the buyer power of McDonalds constraints. Over the past 30 years McDonald has been mainly criticised over one thing: its food which is claimed to contribute to the increased-level of obesity in US and in the other developed countries. 1 in 5 adults are dangerously overweighting in the UK, while it was reported that 300,000 deaths a year in the U.S related to obesity. McDonalds has also been criticised for exploiting children with advertising, with the Happy Meals where there are toys, as well as colourful advertising campaigns and promotions in schools. The unhealthy diet of many children is contributed with these marketing tactics. Results analysis I observed that most people dont have a concise idea of what an ethical business is, thus 60% of them as shown in Fig 1 see it as unethical because they think that the food is unhealthy as it has too much fatty and oily food served and healthy food like salad are not served. The chart in Fig 2 follows up this analysis, as 50 % of people who answered this questionnaire think there are now more fruits an vegetable and the other 50% think otherwise. Results from here show that many people think that McDonald has not made a big effort to make the foods healthy as they only focus on the profit rather than the health of their customers. On the other hand, 75% of the respondents agree that, McDonalds sells food that come from sure suppliers. This is because they have read about this information in the different outlets they have been to. The other 25% think the opposite because they have seen unfit items like; human hair in fries, among others which has made them unhappy and discontent. Being more specific, I have noted that people have differents point of view on the environmental aspects of McDonalds restaurants. Looking at the diagram above, 75% of people think that most McDonalds restaurants are not ecological, because of the amount of energy that is used for the lightning, the heating, and for the different machines that are used in the food processing. They believe that they do not recycle the paper used to serve take-away food. This 75% account for people who visited McDonalds restaurants in Europe. With this questionaire, the opinions of various people where taken into consideration. However, there might have been some bias in judgement as people might like other fast-food restaurants like :Pizza Hut, Burger King, SubWay. This could have in one way affected the response given to qestions in the questionnaire. On the other hand, people given this quesstionqire might not have bee knowlegable enough as regsrd the definition and the hidden aspects of ethics. This could have led to misjudgement of Mc.Donalds as an ethical buisness. In addition, people who responded to the questionnaire have visited different oultets of Mc.Donalds, this would greatly influence their judgemnet as McDonlads is a franchise .Thus different standards might exist as they are managed by different individuals. The McDonalds in America might be different from that in theU.K , although they sell the same type of food, the managerial structure is not necessarily the sam as it is a franchise. Conclusion Looking at the analysis, made and the results gotten from the questionnaire, it can be assumed that McDonalds has failed to achieve its objective of being seen as an ethical business in the minds of its customers. Resources from the internet, journals and questionnaire have helped in examination of this question and conclusion. Articles such as ; Analysis of The McDonalds Beef Fries Controversy have shown that MacDonalds is an unethical business. In this article, McDonalds falsely marketed its fries made with beef flavouring to its Hindu customers without letting them know about the presence of beef seeing as they are vegetarians. Although, McDonalds pays their workers according to age, this often discriminatory as the duties in this outfit is not necessarily assigned according to age. This practice goes against the concept of an ideal ethical business. Through this analysis made in this essay, there is another question that could arise, which will to a deeper discussion and consistent thinking about business of nowadays, should be more carry about their stakeholders, or they should be thinking of making more profits. Recommendation Marketing Strategy Marketing Strategy could be defined as an  organizations  strategy  that combines all of its  marketing  goals  into one  comprehensive  plan. A good marketing strategy should be drawn from  market research  and focus on the right  product mix  in order to  achieve  the maximum  profit potential  and sustain the  business. The marketing strategy is the  foundation  of a  marketing plan (Anon. 2012). While investigating we found out that McDonalds have claimed to make some changes which were not known by the customers because it has not been advertised, thus customers have kept seeing McDonalds as an unhealthy and unethical business. On this point we could recommend to McDonalds show to its customers that it has improved his menu for example. To be more efficient they should also undertake questionnaires to customers to find out what they think about them. Organisational structure Most McDonalds restaurants are franchisees and from my investigation we found that it is problem in terms of communication. When the head quarter emits new ideas or new strategy, franchisees might not apply the idea of McDonalds headquarters; therefore the franchises could give an unethical image to the customers which are probably not the aim of the head quarter. So what McDonalds could do it to ask for report from the different McDonalds restaurants in other countries of the different changes they could have decided to do. This will help McDonalds to be more concerned and involved in what is happening in these other outlets around than world. Bibliography Anon. (Unknown).  McDonalds Corp. Full description.  Available: http://in.reuters.com/finance/stocks/companyProfile?symbol=MCD. Last accessed 31/10/12. Anon. (2002).  The McDonalds Beef Fries Controversy. Available on: http://www.icmrindia.org/casestudies/catalogue/Business%20Ethics/McDonald%20Beef%20Fries%20Controversy.htm. Last accessed 03/12/12. Anon. (2006).  Write a brief history of Mc Donalds .  Available: http://answers.yahoo.com/question/index?qid=20061127061917AAo0yoo. Last accessed 04/12/12. Anon. (2006).  Who controls the decision making process in a franchise?.  Available: http://nz.answers.yahoo.com/question/index?qid=20100325003603AAz89CY. Last accessed 04/12/12. Anon. (2008).  The Ethical Dilemmas of Fast Food Industries.  Available: http://www.darkztar.com/forum/showthread.php?52669-The-ethical-dilemmas-of-fast-food-industries. Last accessed 28/11/2012. Anon/2011/ 2011 McDonalds Global Sustainability Scorecard/Poster/ Available from:/ http://www.aboutmcdonalds.com/mcd/sustainability/2011_sustainability_scorecard.html/ 14/08/2012 Anon. (2012).  Our annual ranking of Americas largest corporations.  Available: http://money.cnn.com/magazines/fortune/fortune500/2012/snapshots/2262.html. Last accessed 04/12/12 Darrell Passigue. 2012.  Questionnaire.  Available: http://fr.surveymonkey.com/MySurvey_EditorFull.aspx?sm=lfUVEfNQzdOk5wMYi2Y5467mI8nrZsagIwRrzTGL_2B2o_3D_0A. Last accessed 04/12/2012. Dave Hall, Rob Jones,CarloRaffo. (2004). Business Organisations in the Private Sector. In: Ian Chambers and Dave Gray  Business Studies. p50. Kevin Thompson. (2006).  Ethical Criticism of McDonalds.  Available: http://voices.yahoo.com/ethical-criticism-mcdonalds-147813.html?cat=3. Last accessed 04/12/12. Mark S. Putnam. (2002).  Ethical Values for Business Success.  Available: http://www.globalethicsuniversity.com/articles/valuesforsuccess.htm. Last accessed 21 Nov. 2012. Marketing strategy definition.  Available: http://www.businessdictionary.com/definition/marketing-strategy.html. Last accessed 02/12/2012.

Chaucers Canterbury Tales - Anti-Feminist Beliefs in Millers Tale and

Anti-Feminist Beliefs in The Miller's Tale and The Wife of Bath's Tale    The Miller's Tale and The Wife of Bath's Tale feature two characters that, though they may appear to be different, are actually very similar. They both seem to confirm the anti-feminine beliefs that existed at the time Chaucer wrote his Canterbury Tales. However, they go about it in different ways. Alison, the woman in The Miller's Tale, tries to hide the fact that she has a passion for men other than her husband, and keep her position as an upstanding citizen intact. The Wife of Bath, meanwhile, has no qualms about displaying herself as she really is. She is not ashamed of the fact she has married five times, and is about to marry again. She hides nothing. While Alison differs from the Wife of Bath in appearance and the way she conducts herself in public, inside they are more alike than Alison would probably care to admit. At the beginning of The Miller's Tale, there is a rather lengthy description of Alison's appearance. She looks beautiful from the outside, true, but throughout the description, Chaucer drops little hints that things are not always what they seem. At the very beginning of his description, he compares her body to that of a weasel's ["Fair was this younge wif, and therwithal As any wesele hir body gent and smal." (Miller 103)], and, since a weasel is not one of the more favorable animals to be compared with, he immediately, albeit subtlely, implies that Alison is not as decent as she would have people believe. Chaucer continues in his ostensibly favorable description of Alison, but concludes the paragraph by implying that Alison would have little qualms about sleeping with a man other than her husband ["She was a primerole, a pigge... ...Miller's Tale, it is uncertain whether the Wife of Bath would applaud the fact that Alison got herself out of a jam, or would chide Alison for hiding her true colors. What is certain, though, is that Alison and the Wife of Bath are really two very similar characters. They just have different ways of expressing their similarity.    Works Cited and Consulted Chaucer, Geoffrey. "The Wife of Bath's Prologue and Tale," The Riverside Chaucer. Gen. Ed. Larry D. Benson. Third Edition. Boston: Houghton Mifflin, 1987. 105-22. Evans, Joan. The Flowing Middle Ages. New York: McGraw Hill Book Company, 1966. Hallida, I.E. Chaucer and His World. New York: Viking Press, 1968. Fuller, Maurice. Chaucer and His England. Williamstown: Corner House Publishers, 1976. Williams, David. The Canterbury Tales, A Literary Pilgrimage. Boston: Twayne Publishers, 1987.

Driving Ability Essay -- essays research papers

What things affect your driving ability? There are many things that affect your driving ability. Your emotional, vision and physical condition are just a few. Responsibility, maturity, and self-control are factors that affect your driving. It’s not just skill that matters. It’s your ability to think clearly and make sound, responsible decisions. Everybody experiences strong feelings that are both positive and negative. When you experience a strong negative emotion, you may feel as if you have to display forcefulness. This can lead to driving aggressively. This is called road rage. Violence is sometimes associated with road rage. Strong emotions can have an effect on your driving. They can interfere with your ability to manage the risk involved.   Ã‚  Ã‚  Ã‚  Ã‚  Inattention and lack of concentration may affect your driving. Both of them take your mind off of the road. It could be you being preoccupied or thinking about an exciting basketball play. It may be that you are thinking about a test that you need to study for, your boyfriend or girlfriend. The lack of concentration may cause you to speed or break other driving rules without you realizing it.   Ã‚  Ã‚  Ã‚  Ã‚  Safe driving is a full-time job for your mind and your body. Drivers must be in a state of mind that allows them to see, hear, acknowledge signals of the roadway and behave accordingly. If the occasion ever occurs when you’re not in the right state of mind, allow someone else to drive fo...

Nature of Technical Communication Essay

Technical communication is a method of researching and creating information about technical processes or products directed to an audience through media. The information must be relevant to the intended audience. Technical communicators often work collaboratively to create products (deliverables) for various media, including paper, video, and the Internet. Deliverables include online help, user manuals, technical manuals, White papers, specifications, process and procedure manuals, industrial videos, reference cards, data sheets, journal articles, patents, training, business papers, and technical reports. Technical domains can be of any kind, including the soft and hard sciences, high technology including computers and software, consumer electronics, and business processes and practices. The origin of technical communication has been variously attributed to Ancient Greece, The Renaissance, and the mid 20th Century. However, a clear trend towards the professional field can be seen from the First World War on, growing out of the need for technology-based documentation in the military, manufacturing, electronic and aerospace industries. In the United States, two organizations concerned with improving the practice of technical communication were founded on the East Coast in 1953: the Society of Technical Writers, and the Association of Technical Writers and Editors. These organizations merged in 1957 to form the Society of Technical Writers and Editors, a predecessor of the current Society for Technical Communication (STC). In the United Kingdom, the Institute of Scientific and Technical Communicators (ISTC) was formed in 1972 by the amalgamation of three existing associations: the Presentation of Technical Information Group (established in 1948), the Technical Publications Association (established in 1953, later the Institution of Technical Authors and Illustrators) and the Institute of Technical Publicity and Publications (established in 1963). Technical communication is sometimes considered a professional task for which organizations either hire specialized employees, or outsource their needs to communication firms. For example, a professional writer may work with a company to produce a user manual. Other times, technical communication is regarded as a responsibility that technical professionals employ on a daily basis as they work to convey technical information to coworkers and clients. For example, a computer scientist may need to provide software documentation to fellow programmers or clients.